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Exhibition opening Lola Álvarez Bravo and Alinka Echeverría

Welcome to the two exhibitions that celebrate Mexico: “Lola Álvarez Bravo (1903-93)” and “Alinka Echeverría: The Road to Tepeyac” will be opened at Preus Museum on Sunday March 18th 

Lola Álvarez Bravo (1903-1993) is one of the leading Mexican photographers of the first half of the 20th century. Lola's professional career was largely dedicated to documentary work, especially for varied agencies of the Mexican government, at a time when few women took such an independent position. She was also an important portraitist and created a rich body of personal images from the late 1920s through the 1980s.

Alinka Echeverría (born 1981 in Mexico City) is an artist that works with photography’s expanded field. In “The Road to Tepeyac” her social anthropological background is clear. By highlighting all the devout Mexican pilgrims carrying their personal image of the Virgin of Guadalupe on the anniversary of her apparition in 1531, she shows the kaleidoscopic experience of multiple re-presentations of the sacred image and deconstructs the historical, political, philosophical, psychological and anthropological relationship between an invisible presence and its materialized expression. 






Alinka Echeverría will speak about her art, and the importance of Lola Álvarez Bravo’s work for her and other female artists in Mexico (Preus museum’s Library)


Welcome by Preus Museum’s director Ingrid Nilsson.
Director Mauricio Maille Iturbe introduces the Álvarez Bravo exhibition

Mexico’s Ambassador, Jorge Castro-Valle K., will do the official opening 


Guided tours in the exhibitions by Alinka Echeverría and Mauricio Maille Iturbe.   


Free entrance


©Alinka Echeverría, The Road to Tepeyac, 2010

Lola Álvarez Bravo, Las Golondrinas, 1955. Property of Fundación Televisa